What 'Enterprise Software' Actually Means: Beyond the Buzzword

“We need an enterprise solution,” the CTO announced in our Monday meeting. I nodded thoughtfully, but internally I was screaming. What does that even mean? Is it the software equivalent of putting “artisanal” on a coffee shop menu — a fancy word that justifies charging more? After building software for startups and Fortune 500 companies for over a decade, I’ve learned that “enterprise” is both the most overused and misunderstood term in tech. Let’s cut through the marketing fluff and figure out what it actually means. ...

May 15, 2021 · Tolic Kukul